SEO Training Course : Boost Your Digital Skills

• Module 1: Introduction To SEO
  • How a Search Engine works 
  • Factors affecting rankings of a website Four dimensions of SEO
• Module 2: Keyword Research and Competitive Analysis
  • Create and expand initial seed list 
  • Difference between short tail and long tail keywords 
  • SEO Keyword Strategy 
  • KW difficulty to help in KW prioritization 
  • SERP opposition analysis 
  • Which keywords to target? 
  • Query types 
  • Tools for KW Research.
• Module 3: On Page Optimizations
  • What is On Page optimization? 
  • How to select domain name? 
  • Page Naming and Folder Naming 
  • Image Naming, Image Title and Alt Tags Creation 
  • What are Meta Tags? 
  • Redirection Tags, Heading Tags (H1 to H6) 
  • What is content writing? 
  • Internal Linking 
  • HTML, XML Sitemap creation.
• Module 4: Off Page Optimizations
  • Outbound and inbound Links 
  • Why backlinks are important? 
  • How to get backlinks? 
  • Difference between follow and no follow backlinks 
  • What is Google Page Rank? 
  • How to increase Page Rank? 
  • Search Engine Submission 
  • What is Off Page content writing? 
  • Directory Submissions 
  • Article writing and submissions 
  • Press release writing and submissions 
  • Types of link building 
  • Google’s Disavow Tool.
• Module 5: Site Design & Architecture, Technical SEO
  • Website Taxonomy 
  • Internal Linking Structure, Site and Search Architecture 
  • Bread Crumbs 
  • Blog Architecture 
  • Links in body vs navigation links 
  • Robots.txt
• Module 6: Local SEO
  • Introduction to Local Search. 
  • Local Search Ranking Factors. 
  • Optimizing Local Presence.
• Module 7: SEO Site Audits
  • Introduction to Site Audits 
  • Content and Crawl issues 
  • Sitemap, Robots.txt and Canonicalization issues, Information architecture, Internal link and Inbound link issues, On Page and Site Speed Issues, SEO Audit.
• Module 8: Critical Algorithm Updates & SEO Tracking
  • How the Panda update changes SEO? 
  • Penguin Update 
  • Hummingbird Update 
  • Mobile Friendly Update 
  • Tracking SEO Performance.

JustAcdemy training institute is committed to creating a dynamic learning environment that combines innovation with practical application. Join a JustAcdemy community of like-minded individuals passionate about pushing the boundaries of mobile app development. JustAcademy SEO Marketing Training Institute stands out in the industry with its government recognition and ISO certification since its establishment in 2021. With seven branches, five-star ratings, and excellent reviews on various platforms like Google, JustDial, Sulekha, Shiksha, Urbanpro, and others, it has become a trusted name. The institute boasts expert faculty members, specialized training specialists, print-only study materials, an online student portal with a mobile app for attendance, jobs, exams, and PDF books. Other highlights include the most recent and updated course materials, hands-on training with real data, practice sessions, and doubt clearing. The institute maintains small class sizes of only eight students each for individualized attention, along with dedicated placement teams for job placements and company tie-ups. Special weekend batches are available for working professionals.

Key Features of Our SEO Marketing Training Course:

Hands-On Experience: Gain practical experience by working on real-world projects, ensuring you are job-ready from day one.
Expert Instructors: Learn from industry experts with extensive experience in SEO Marketing, providing you with valuable insights and guidance.
Career Support: Benefit from our career support services, including resume workshops, mock interviews, and job placement assistance."